A first: internet surpasses GDS
Thursday, 31 Oct, 2006
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For the first time, internet reservations surpassed GDS reservations, according to TravelCLICK’s second quarter eTRAK results.
The results showed the internet contributed more than 37% of the total Central Reservation Office (CRO) reservations at major hotel brands, which was almost a 20% increase compared to the same period last year.
GDS accounted for just over 36% or more than 7.4 million bookings.
The eTRAk report showed that voice represented the remaining CRO reservations, but that number was down by more than one percent.
It’s believed that phone reservations will continue to decline but that they still offer an alternative for older bookers, as well as those with limited or even no internet access.
Report by David Wilkening
David
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