United Kingdom
United States
Asia Pacific
ABTA 2004: Leisure Direction snaps up Travelscene assets
ABTA Convention Special: Specialist Leisure Direction has bought some of the assets of failed city break operator Travelscene as part of its plans to drive more business through the trade.
Leisure Direction, which offers city breaks throughout Europe and all types of holidays to France, paid an undisclosed sum for Travelscene’s mailing list of 330,000 people, plus its email database, photographic library and part of its computer system.
Desktop computers, furniture, offices and Travelscene’s reservation system were not part of the deal.
Leisure Direction believes it has a comparable product range to the failed city break operator and can offer its former clients an alternative company to book with.
“We have a strong relationship with Advantage travel agents, we’re looking to expand through the trade and we see this as a logical step in that direction,” said Leisure Direction managing director Alan Potts.
“Towards the end Travelscene did quite a lot of direct marketing and got a reasonably healthy direct marketing list, which we believe is of value.”
It is also expected that Leisure Direction will replace Travelscene as the city operator on TIPTO – the Truly Independent Professional Tour Operators’ association.
Related News Stories:
Ginny McGrath
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
BA pilot dies during layover
Boy falls to death on cruise ship