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ABTA Grows Travelife Team
ABTA has appointed sustainability professional Sören Stöber to take on the new role of Business Manager for the Travelife Sustainability System. The Travelife team is also currently recruiting for a new role of Relationship Manager.
Sören Stöber and the new recruit join the team as the scheme prepares for rapid expansion.
Over the last year, the number of international hotel members subscribing to the Travelife Sustainability System has grown by 60 per cent and ABTA has restructured Travelife in preparation for its next phase.
Nikki White, Head of Destinations and Sustainability, will continue to head up the scheme and will have three direct reports: Business Manager, Sören Stöber, who has formerly held roles at the Thomas Cook Group as Group Sustainability & Reporting Manager and Interim Head of Sustainability and at Arcandor AG in Germany; Lead Consultant Chris Thompson – who has been with Travelife since its beginning in 2003 – will support auditor training and development work, as well as taking a leading role on the planned multi-stakeholder review of the Travelife award criteria. Nikki White’s third report will be the yet to be recruited Relationship Manager.
The other three members of the Travelife team continue with their existing roles with Debra Routledge as Sales and Marketing Executive, and Rocco Bonomo and Larisa Birthright as support assistants. .
Sören Stöber said: “This is an exciting time to be taking on the new role with Travelife as it takes a leap into the mainstream. Travelife is about helping to make holidays more sustainable, and bringing to tourism the standards and values that customers increasingly look for. Travelife accredited hotels don't cost any more and are featured by mainstream holiday companies."
The Travelife programme receives major support from European travel industry trade associations and their international members, including Kuoni, Thomas Cook, TUI Travel and Virgin Holidays. The Travelife programme was founded by industry and NGO cooperation, supported by EU funding, which continues today.
Travelife launched a new website at http://www.travelife.org while at http://www.travelifecollection.com consumers have an easy route to find more sustainable accommodations – all of which can be booked through tour operators.
Valere Tjolle
Valere is editor of the Sustainable Tourism Report Suite 2011 Special Offers HERE
Valere
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