ABTA’s Travel with confidence advertising campaign launched on Sunday with adverts appearing in the UK national press.
The adverts are the first in a series which will appear in national titles throughout the January and early February peak booking period.
It highlights the benefits of booking with an ABTA Member and explains ABTA’s offer of support, protection and expertise.
Mark Tanzer, ABTA chief executive said: "The launch of our advertising campaign is an exciting time for ABTA as we build on our consumer ‘Travel with confidence’ brand.
"We are looking forward to communicating with holidaymakers at this busy time for bookings and to let them know that ABTA and its members see travel from their point of view and offer them the best in support, protection and expertise, whatever their choice of holiday."
