As peak season gets underway, ABTA is relaunching its ‘Swim Safe campaign’ with new assets for ABTA members, including downloadable posters which can be displayed in shops or online.
The campaign, which targets families with small children and young people, will also be rolled out to consumers via social media later in the summer.
ABTA members are also being encouraged to use and share two short animated videos, designed for use on Instagram and other channels, which offer tips on water safety.
The campaign will once again be supported by Foreign & Commonwealth Office consular teams, who provided considerable support in 2014 distributing ABTA’s poster and tips across their international network and social media channels.
