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Abu Dhabi rolls out winter tourism campaign

Monday, 25 September 20233 min read
Abu Dhabi rolls out winter tourism campaign

Destination marketing firm Experience Abu Dhabi has launched the ‘Can’t Wait to Winter’ global campaign.

It aims to showcase the numerous events being held in the coming months.

They comprise sports, music, food fests and more.

‘Can’t Wait to Winter’ features Indian superstar Ranveer Singh, Chinese-American actress Liu Yifei, and the Gulf region’s top comedy duo Dawood Hussein and Hasan Al Ballam.

The Abu Dhabi event schedule sees the return of the NBA Abu Dhabi Games, Abu Dhabi Formula 1, UFC Showdown Week and the Hyperound K-Fest music festival.

There is also a Robbie Williams concert and theatrical performances of Hamilton and Disney on Ice.

This is supported by adrenaline activities Abu Dhabi is known for – desert dune bashing, quad biking, and indoor adventure venues CLYMB, Circuit X and Adrenark, Snow Abu Dhabi and the new SeaWorld.