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Asia Pacific
Accor opts for luxury
Accor has announced plans to grow its luxury/upscale network to 400 hotels by 2015 (from the current 300 hotels/6500 rooms) across the Sofitel, Pullman, MGallery and Grand Mercure brands.
Currently, 42% of the group’s luxury/upscale hotels are located in Asia Pacific and 35% are in key European cities.
Development will be conducted with an asset-light focus with a prominence of management contracts.
Focus will be on emerging markets, including Latin America, Middle East and Asia Pacific (which alone counts for more than 60% of the current pipeline in key countries including China, Vietnam and Indonesia).
The segment’s gross revenue increased by 15% in 2012.
Accor also unveiled a second adaptation of the Grand Mercure brand with the launch of the Maha Cipta brand in Indonesia, tailored for local travellers.
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