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Asia Pacific
Accor sees robust sales
Sunday, 21 Jul, 2011
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First-half sales at Accor, Europe’s largest hotel group, rose 4.4 percent as a recovery in demand for its mid and higher-grade hotels accelerated in the second quarter, and it predicted the good momentum would carry through 2011.
In the Asia-Pacific region, revenue grew 8.1 percent like-for-like in the upscale & midscale segment and 11.7 percent like for-like in the economy segment.
“Occupancy rates are rising steadily and the recovery in average room rates is gradually spreading to all segments,” the company said in a statement.
A total of 13,700 rooms were opened in the period, 78 percent of which under management and franchise contracts. The group is on track to meet its full year target of 30,000 new rooms.
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