Accor has unveiled its first fully digital hotel in Northern Europe. Accor is touting operations at Ibis Styles London Gloucester Road as a quick, safe and easy guest experience, supported by technology.
It aims to provide a fully digital experience for guests including contactless solutions at various points during the stay such as online and mobile check in, payment, digital F&B services and Whatsapp customer service. It also includes the ‘Accor Key’ – a digital key solution.
"This is not about robots or faceless technology, this is about the smart integration of innovative, customer-facing technology at pace and at scale," says Carla Milovanov, SVP Customer Technology Services, Accor.
