MELBOURNE – Adelaide is throwing off its once-staid image as the City of Churches to spark a fresh approach to business events marketing.
The Adelaide Convention and Tourism Authority has become the Adelaide Convention Bureau with a new logo, strategy and commitment to drive convention business to South Australia.
“We thought we were losing our competitive edge,” said Adelaide Convention Bureau CEO, Damien Kitto.
The logo is a bright spark atom and the strategy has five key attributes: Team Adelaide, The 20-Minute City, The Thinking City, World’s Best Wine and The Australian Experience.
Kitto said the word that best summed up ACB was exceptional:
"From a marketing point of view, we will be consistently developing that brand promise."
