The Adelaide Convention Centre has inked a unique relationship with Suntec International Convention and Exhibition Services based in Singapore to strengthen its presence in that market.
Alec Gilbert, chief executive of the Adelaide Convention Centre, said the growing economic influence of Asia and its rapidly developing meetings industry infrastructure was well known.
“There are many hundreds of associations and multi-national companies headquartered in the Asia-Pacific region that have the potential to hold their events offshore, and the Adelaide Convention Centre is determined to capitalise on this great opportunity provided by our closest international neighbours,” he said.
“By tying up a strategic relationship with Suntec we will tap into a network that would have taken years to develop in other circumstances.â€
Gilbert said utilising Suntec International’s sales and marketing representation would reduce the time to establish a brand presence in the market.
“It provides established expertise and cultural know-how for conducting business in Asia. In conjunction with our sales team based in Adelaide, Suntec will operate as our extension in Asia.â€
The move coincides with the recent announcement of the Adelaide Convention Centre extension project, doubling the size of the current facilities by 2016.
