The Advantage Travel Partnership has announced the theme of its 2017 conference will be Man & Machine.
It will look at the importance of technology in the world while reconfirming the need for human labour.
Advantage business development director Colin O’Neill said the purpose was to better understand technological innovations that will have an impact on the way we run our lives and, rather than seeing them as a threat, consider how we can ‘master’ the technology.
"The dawn of Artificial Intelligence is upon us. Technology is evolving fast to help us achieve our everyday goals and expose us to experiences we could previously only imagine. The self-driving car is just one street away.
"But the importance of great people is as key as ever.
"In the heart of Aix-en-Provence, the Advantage Conference 2017 will convene to consider the powerful combination of smart technology and human service to enhance the world of travel."
The conference will take place from May 12 to 15 at Club Med Opio en Provence in the south of France.
