Advantage Travel Partnership has increased its stake in Worldwide Independent Travel Network (WIN), the group of corporate travel specialists.
Advantage has increased its share from 25% to 95% to become the majority shareholder.
Originally founded in 1985, WIN was formed as an international consortium model between Advantage Travel Partnership (UK), Travellers Choice (Australia), Sure Travel (South Africa) and Schmetterling (Germany) to share, collaborate and create a strong buying network.
The investment in WIN means Advantage members can develop closer relationships with 6,000 affiliated global offices, as well as growing direct hotel partnerships through the WIN corporate hotel programme, which currently features 28,000 properties worldwide.
Advantage managing director Julia Lo Bue-Said, said: "Advantage is focused on investing in our membership offering and the investment in WIN supports this by providing growth opportunities.
"Members will be given exclusive products to create strong content and deals for clients, which will be strengthened further by building direct relationships with international hotel chains, through WIN."
