The 2007 Advantage Business Travel Conference will be held in Zurich, sponsored by Star Alliance partners Lufthansa and Swiss airlines.
The event will take place on October 8-9 at the Swissotel Zurich Hotel, in the Zurich Oerlikon business district between the city centre and the airport.
The future of the consortium’s business travel conference had been uncertain after Advantage became part of the Triton group and combined its annual conference with Global and Worldchoice agents.
But director of business travel Norman Gage said due to Advantage’s strong business travel membership, and because the Triton conference was mainly focused on leisure agents, it has decided to go ahead with the break-away conference.
This week’s Advantage Business Travel conference in Amsterdam, sponsored by KLM, was attended by 250 delegates, 50 more than in 2005. Around half of the companies present were agents and the rest suppliers.
Due to its success, the consortium said it was now committed to holding future business travel conferences.
By Bev Fearis
