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Advantage launches turn of year campaign
Advantage has launched a turn of the year social media campaign to encourage members to push new destinations to customers for 2016.
The ‘Find Your Holiday Hotspot’ campaign will include exclusive offers.
The hashtag #holidayhotspot will be used across all Advantage channels from this week.
A campaign targeting consumers will launch on January 4, with booklets mailed to 600,000 households and a direct mail campaign to 40,000.
Advantage said the campaign will gather momentum in January when tailormade blog posts will be placed on members’ white label websites.
Members will soon receive an email to help them to promote the special offers across all their own channels.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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