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Advantage selects Conferma hotel booking system
Advantage has signed Manchester-based hotel booking system Conferma as a preferred supplier to its 800 member travel agents.
Members will gain a comprehensive range of rates and room inventory from traditional sources such as the GDS combined with non-traditional rates such as web rates.
The Conferma system collates information from all sources and provides it to agents on a single screen.
Advantage technology manager Jon Smiles said: “We have conducted detailed benchmarking with a number of other companies in the sector and found Conferma to be a far superior product.
“Its solution is fast, accurate and flexible thereby dramatically reducing the burden of booking and reconciliation for our travel agents”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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