ATPCO announced Aeromexico has deployed its Routehappy airline merchandising solution.
Following an agreement signed last month, ATPCO is now creating and distributing all content types for the carrier.
It is distributing all UPAs (Universal Product Attributes), Amenities, and UTAs (Universal Ticket Attributes) to all third-party channels.
This enables Aeromexico to visually represent its products and offers using targeted content.
The deal will also enable Aeromexico to integrate the content on its own direct channel.
More than 50 sales channels and industry partners such as Kayak, Sabre, and Amadeus use the ATPCO retailing API.
By leveraging the Routehappy airline merchandising solution, Aeromexico can create and publish ancillary content and distribute it everywhere.
