African safari demand on the rise

Friday, 23 Feb, 2023 1

New research from Go2Africa reveals a significant uptick for African safaris in 2022.

The number of international visitors seeking safari trips increased by 60% from 2019 to 2022, according to the African Safari Travel Report.

The top destinations in 2022 include Kenya, Tanzania, and South Africa.

These accounted for more than two-thirds (68%) of all interest.

It also highlights emerging destinations Zambia, Zimbabwe, Rwanda, and Namibia.

Go2Africa’s data found that seeing Africa’s Big Five - the lion, leopard, rhino, elephant, and buffalo – remain the main attraction.

Other popular interests include Kruger National Park, Victoria Falls and the Great Migration.

The report emphasised the importance of responsible tourism and sustainability.

Global search volumes for ‘sustainable safari’ has jumped each year and since 2019, has increased by 16,033%.

Maija de Rijk-Uys, Go2Africa MD said: “Travellers are placing more emphasis on conservation and sustainability – global search volumes for ‘sustainable safari’ are proliferating each year.”

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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