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Agents to get Jamie Oliver treats
Agents are being given the chance to win hampers of Jamie Oliver goodies as Royal Caribbean goes on the sales offensive.
The British chef will launch his eaterie ‘Jamie’s Italian’ on Quantum of the Seas this autumn and on Anthem of the Seas in spring 2015.
To mark the launch, Royal Caribbean sales teams will be travelling across the country to deliver trade packs featuring recipe cards and menu style sheets on the new culinary venue.
The top 22 agencies will also receive goody boxes full of Jaime Oliver merchandise as a starter.
"The main course will come in the next few days when the sales team will be delivering another big surprise," the cruise line said.
"Royal Caribbean shares my approach to food and dining, which is to serve simple, fresh ingredients in a warm, inviting ambience," said Oliver.
As an added bonus for agents, anyone who makes a booking on Anthem of the Seas between now and 30 April 2014 will be entered into a draw to win prizes such as Jamie’s Italian vouchers and tickets to Jamie Oliver’s Big Feastival in Somerset.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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