Melbourne LIVE! will be the theme for the Asia-Pacific Incentives & Meetings Expo (AIME) 2013 official welcome reception on February 25, the Melbourne Convention + Visitors Bureau (MCVB) have announced.
Tickets are now available for the event, to be staged at South Wharf Promenade – Melbourne’s newest wining and dining precinct
A series of live sites will showcase the city’s areas of expertise, including:
Live-Art: Local artists will line a waterside red carpet, creating their own interpretation of the Melbourne skyline that guests can view as they enter the event.
Live-Music: An energetic music venue will be recreated, featuring a line-up of well-known Australian talent.
Live-Fare: This site will pay tribute to Victoria’s food, with its open plan kitchen and theatrical chefs guiding guests through the state’s premier culinary delights.
Live-Acoustic: Guests will experience Melbourne’s inner-urban gastro pub scene, as they enjoy locally crafted beers, "Aussie" fare and a live band.
Live-Culture: Paella stations will greet attendees as they enter a Spanish tapas bar.
MCVB’s chief executive, Karen Bolinger, said this year’s theme will be a perfect introduction to Melbourne for AIME attendees.
Tickets are available at aime.com.au.
