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Air Canada closing in on Aeroplan loyalty program acquisition

Tuesday, 27 November 20183 min read
Air Canada closing in on Aeroplan loyalty program acquisition

Air Canada is homing in on its planned takeover of Aimia Inc., operator of loyalty program Aeroplan.

The airline has entered into a definitive share purchase agreement to acquire Aimia, along with partners, the Toronto-Dominion Bank, CIBC and Visa.

Each of these partners has signed separate co-branded credit card loyalty program tie-ups with Air Canada which are all dependent on the deal going through.

"Subject to closing the purchase transaction, these agreements will produce the best outcome for our customers as well as those of our partners to our new loyalty program launching in 2020," said Calin Rovinescu, president and CEO of Air Canada.

The deal is worth $450 million in cash and about $1.9 billion worth of Aeroplan Miles liability.

The acquisition is still subject to Aimia shareholder approval.