United Kingdom
United States
Asia Pacific
Air Canada plans to buy back Aeroplan loyalty program
Air Canada wants to bring its loyalty program back unto the fold.
The carrier has announced an intention to buy Aeroplan, which Air Canada established in 1984 as its loyalty program.
Aeroplan was sold to Aimia more than a decade.
It is an about-turn for Air Canada after it said last year it would ditch Aeroplan as its loyalty provider.
Or it could be a cunning plan to buy back Aeroplan on the cheap as Aimia’s shares tanked after that announcement and haven’t fully recovered yet.
The airline is teaming up with Toronto-Dominion Bank, CIBC and Visa to Buy Aeroplan for $250 million and will take on the liability of Aeroplan points worth about $2 billion.
"We heard from many customers who were excited about our plans, and would prefer to transfer their Aeroplan Miles to the new Air Canada loyalty program," Air Canada’s chief operating officer Benjamin Smith said in an email addressed to customers.
"This is what this proposed deal allows us to do — if successful, all Aeroplan Miles would transfer into the new Air Canada loyalty program in 2020."
……………………………………………………………………
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’