Air Miles man to head London Olympic bid - TravelMole


Air Miles man to head London Olympic bid

Thursday, 26 Sep, 2003 0

Keith Mills, the multi-millionaire inventor of the Air Miles scheme, has today been named as chief executive for London’s 2012 Olympic bid.

It is understood that he will deal with the day to day running of the bid, while chairman Barbara Cassani will take more of a strategic overview concentrating on lobbying and marketing.

Ms Cassani commented: “I am delighted that Keith has accepted our invitation to join London 2012 as Chief Executive.

“In business he has proved he is able to take a concept and turn it into a worldwide reality. He has the skills to run the Bid and then win the support of the sporting community. We have the right man for the job.”

Mr Mills, who is also the brains behind the Nectar loyalty card, is a skilled yachtsman and was one of the crew that won the 1999 Clipper Round The World Yacht Race.

He joins the ranks of senior members of the bid who are from the airline industry. Ms Cassani was previously chief executive at Go, while the bid’s marketing director David Magliano was one of Go’s founders and helped lead the management buyout of the low cost airline from British Airways.

Paris, Madrid and New York are seen as London’s main rivals for the Games. The International Olympic Committee will decide which city is successful in July 2005.

Yesterday (Thursday) the London team learnt that it will make its presentation to the IOC seventh of the nine cities bidding for the 2012 event. It will follow Paris, Leipzig, New York, Moscow, Istanbul and Havana, and precede Madrid and Rio de Janeiro.

Do you think London’s bid for the Games will be successful? Add a comment to this story.



 



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari