Air New Zealand’s furry friend to the stars, Rico, has launched his new series of celebrity YouTube interviews, with David Hasselhoff the first to experience Rico’s cheeky interrogation style in the hot seat that is the Air New Zealand Skycouch.
The Hoff lived up to his reputation as an entertainer, revealing that he found it hard doing mouth-to-mouth scenes with his female Baywatch colleagues.
Rico’s full interview with The Hoff can be found on his YouTube channel www.youtube.com/airnewzealand
As part of Rico’s new series, Air New Zealand is the first Kiwi company to run an online retail campaign integrated within video content on YouTube, offering those who visit Rico’s YouTube channel and watch the video the opportunity to enjoy discounts on some of the airline’s key international routes, starting with flights between Los Angeles and London.
YouTube Australia and New Zealand head of media solutions Karen Stocks says Air New Zealand is continuing to push marketing boundaries.
“The Rico campaign has been a worldwide success on our video platform,” she said.
Air New Zealand general manager marketing, Mike Tod, said,
“Much like the Internet first opened up the opportunity to sell directly to customers via a company website, so too do many of the social media channels that have now become a part of our everyday lives.
“For a small airline at the bottom of the world we could never afford to reach so many potential customers through traditional marketing channels.â€
