United Kingdom
United States
Asia Pacific
Air Transat appoints new UK Commercial Director
Canadian leisure airline Air Transat has named Sonia Kurek as new Commercial Director of UK, Ireland and GSA Markets.
Kurek leads the airline’s global team to develop its commercial strategy, including all sales and marketing activity across all distribution channels.
She has responsibility for markets across Europe and the Americas, including the UK, Ireland, Portugal, Italy, Croatia, Spain, Greece, the Dominican Republic, Mexico and Haiti.
She joined Air Transat from British Airways, where she first started in 2004 as a Corporate Account Manager, looking after corporates and TMCs.
Several promotions followed, culminating in the role of Sales Manager – Specialists Markets at the airline, where she managed the distribution of a varied portfolio of customers including Groups, MICE, Retail/OTA, Cruise, Sports, Students, Tour Operators and Specialist Agents.
Prior to her role at British Airways, she spent four years at Trailfinders, then nine years at Qantas Airways as Key Account Manager, managing the airlines top leisure accounts.
Xavier Szwengler, VP Marketing & International Sales at Air Transat, said: “Her proven track record in delivering strong, considered and cohesive airline commercial strategies makes her the perfect addition to the Air Transat team. I am confident her expertise will ensure we continue to advance our presence in the UK, Ireland and the world”.
Air Transat recently announced a new weekly route between London Gatwick and Quebec City’s Jean-Lesage Airport.
The route launches in May 2022 and is one of four new 2022 routes added by the airline this year.
Related News Stories:
Learn more about : Air Transat ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled