Canadian carrier Air Transat has appointed Claire Brosnan as marketing manager UK and Ireland.
She joins from Tourism Ireland, where she was senior consumer marketing executive.
In her new role, she will be responsible for developing integrated marketing plans across channels including radio, print and out of home advertising, as well as promoting Air Transat to the travel trade.
Air Transat commercial director UK & Ireland commercial director Adrian Keating said: "I’m thrilled to welcome Claire to Air Transat. Her experience working in international markets during her time at Tourism Ireland makes her a great addition to our team, and I’m looking forward to seeing how she helps us to elevate our marketing strategies to the next level."
The parent company of Air Transat, which flies from London Gatwick, Manchester, Glasgow and Dublin to destinations across Canada including Toronto, Montreal, Vancouver and Calgary, is in the middle of takeover talks with Air Canada.
Brosnan said: "Its great to be joining Air Transat at such an exciting time. The airline was voted the World’s Best Leisure Airline last year and I’m looking forwards to developing and implementing marketing campaigns that speak to our valued customers, and also encourage a wider audience to experience flying with us."
