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AirAsia Group to regain full control of loyalty program
AirAsia Group plans to regain full ownership of its customer loyalty program BIG Rewards. It will acquire the remaining 20% stake it doesn’t own in BigLife for MYR103 million ($25 million) from Aimia Holdings UK in a stock swap deal.
AirAsia’s wholly-owned subsidiary AirAsia Digital Sdn Bhd owns 80% of BigLife. By taking back full control of BigLife, AirAsia expects to streamline decision making and increase efficiency in the business, it says. It will also ‘drive greater synergies with the group, which would further increase the value of its digital assets.’
AirAsia is also in the process of upgrading its Navitaire New Skies reservation system.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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