Budget airline group AirAsia has taken a stake in Malaysia based trip planning startup Touristly.
It has paid US$2.6 million for a 50% stake in the company which offers in-destination tours and activities across Asia.
The funding will go toward ‘working capital and development’ the company said.
The stake gives AirAsia CEO Tony Fernandes a seat on its board as chairman.
AirAsia says it will give Touristly access to its Asia-wide customer base of about 60 million travellers through joint promotions online, in its in-flight magazine Travel 3Sixty and on social media channels.
Touristly was founded in 2015 and lists about 13,000 tours, attractions, theme parks and spas treatments.
