AirAsia has introduced a new staff member called AVA.
AVA is AirAsia Virtual Allstar – a customer focused chatbot powered by artificial intelligence.
She was unveiled during the airline’s recent revamp of its website and mobile app.
It claims AVA will help deliver a more seamless, user-friendly customer support experience from flight bookings to online shopping.
The AI chatbot is now available on the new live chat function for instant guest inquiry response in eight languages including English, Thai, Chinese, Indonesia, Malaysian and Vietnamese.
The app also now allows users to enrol to AirAsia’s FACES expedited security screening and boarding, which captures an image of the traveller’s face.
Overall it offers a ‘better, faster and more intuitive experience,’ said deputy group CEO, Aileen Omar.
Additional features will be rolled out on the app in the coming months, Omar said.
