Airbnb has become the latest major hospitality brand to join the Pacific Asia Travel Association (PATA).
The San Francisco based home sharing giant has been welcomed aboard by PATA CEO Dr. Mario Hardy.
"Over the next few months, PATA and Airbnb will be working together to bring greater insights on topics related to the sharing economy – including its economic impact and the issue of over-tourism," said Dr. Hardy.
"Home sharing has become an important economic engine for communities around the world," said Thao Nguyen, APAC head of strategic partnerships at Airbnb.
"We’re excited to join the PATA family and play our part in promoting healthy and sustainable tourism that directly benefits local communities."
Asia Pacific is a huge growth market for Aitbnb which currently lists rentals in 65,000 cities and 191 countries globally.
PATA, now in its 66th year as a not for profit membership organisation, with a membership of hundreds of travel industry companies in Asia Pacific and beyond, government, state and city tourism bodies, 25 international airlines and airports, and more than 100 hospitality organisations.
