Low cost carrier Norwegian Air promised to end to "unreasonably high" transatlantic air fares as it launched its third scheduled US departure from London.
Following maiden flights from Gatwick to Los Angeles and New York last week, Norwegian took to the skies with its first flight to Fort Lauderdale, Florida from the UK on Independence Day.
The carrier said last week’s inaugural flights were "almost full" and some forthcoming summer flights are already fully booked.
Norwegian CEO Bjorn Kjos said he aims to put an end to the dominance of a few major carriers and make transatlantic air travel affordable again for all.
"We are very happy with the response to our service in the UK market with several fully booked flights in the coming months," Kjos said.
"We believe this proves that an airline offering quality flights at a low fare has been long awaited."
Norwegian operates Gatwick to Los Angeles and Fort Lauderdale flights twice weekly and three times a week to New York.
The airline’s website is offering Fort Lauderdale-Gatwick flights at £149 one way in July.
Seat reservations, luggage and in-flight food and drinks will cost extra.
The flights are being operated by parent company Norwegian Air Shuttle, while its proposed offshore subsidiary Norwegian Air International, based in Ireland, still awaits authority to fly by US authorities.
Norwegian says even if NAI is refused a US permit to fly, Norwegian Air Shuttle will continue operating the service as it has existing authority to run scheduled air services in and out of the US.
