Delta announces free wireless for some customers
Delta announced it would begin offering free wireless Internet access with one stipulation: passengers will only be able to use the free Wi-fi to browse Amazon.
Commentators said it was a clear indication that Amazon wants to move into the mile-high retail market that has once owned by on-flight retail catalog SkyMall.
The market is clearly a captive audience.
“Boredom’s part of the explanation,” said Adam Alter, an assistant professor of marketing at New York University’s Stern School of Business. “In-flight shopping opportunities… offer people another alternative to sitting still for hours at a time.”
Frontier Airline introduces new stretch seat
Frontier Airline is now offering passengers the option to upgrade to SELECT seating, which includes the seats behind the airline’s STRETCH seating (which have an additional five to seven inches of legroom) and are located toward the front. They include the exit row.
Those who do upgrade to the new option will also have priority boarding.
After purchasing an economy-fare ticket, upgrades to STRETCH seating start at $15 per flight and SELECT seating starts at $5 per flight, according to Frontier.
By David Wilkening
