Monarch will reintroduce flighst to Almeria in southern Spain from Manchester next summer, claiming its decision was due to pressure from its followers on social media sites Facebook and Twitter.
The service will operate twice weekly, starting on May 4. Tickets will go on sale on Friday November 16.
Managing director Kevin George said: "We are delighted to be resuming the Almeria route from Manchester.
"Since we last operated the route in 2011 the popularity of our Birmingham/Almeria flight has grown considerably and therefore we thought it timely to bring the route back to Manchester.
"Our social media followers will be particularly pleased by the resumption of the flight as it has been the topic of discussion and debate for some time on both Facebook and Twitter and we are always very pleased to be able to respond positively to customer feedback. "
Ken O’Toole, chief commercial officer for MAG (Manchester Airports Group), said: "Monarch Airlines is a major carrier here and the re-instatement of the Almeria route will be a welcome addition to the summer 2013 schedule from Manchester.
"Spain remains a popular destination for leisure travellers using our airport and Monarch’s continued growth is something we will continue to support in the year ahead."
By Linsey McNeill
