United Continental Holdings is offering a mileage bonus to members of its loyalty schemes when they donate money to the American Red Cross to support victims of Japan’s earthquake and tsunami.
Members who donate $50 will receive 250 bonus miles, or 500 miles for $100.
The airline group says it is committing up to five million miles for contributions made before the end of April.
United Airlines Foundation president Sonya Jackson said: “Our thoughts go out to those living and working in Japan, including more than 1,000 of our own co-workers, as they deal with this tragic event. Our customers always step up in times like these, and we are proud to do our part by offering a mileage bonus incentive to our Mileage Plus and OnePass members who are supporting this critical humanitarian relief effort.”
United and Continental are also flying doctors and healthcare workers out to the stricken country and donating cargo space for relief supplies.
Customers wanting to donate money should visit http://american.redcross.org/unitedairlines-pub. To receive the mileage, members of Mileage Plus should email [email protected] and include an electronic receipt from the American Red Cross showing a donation of $50 or more, their name and Mileage Plus number.
Members of OnePass should send an e-mail to [email protected] including an electronic receipt from the American Red Cross showing a donation of $50 or more, their name and OnePass number.
by Dinah Hatch
