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Alamo moves to reduce rental no-shows
Monday, 15 Jul, 2005
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Alamo moves to reduce its 30% cancellation and no-show factor by offering a pre-payment plan which carries penalties.
Customers will receive a 10% discount from when making reservations at Alamo’s web site. Cancellations will face a $10 fee or $ 25 fee if within 24 hours of pick-up.
Alamo’s move is unique among major rental agencies, who avoided such measures due to competitive nature of the industry and failure of prior attempts, which levied a penalty but no incentives (i.e. the 10% discount).
While some of Alamo competitors might follow suit, Hertz and Dollar Thrifty says they won’t.
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