Sabre has renewed its distribution agreement with Alaska Airlines to continue providing full content via the Sabre Travel Network GDS for a further five years.
It also includes integration of tools SabreSonic Customer Sales and Service, Revenue Optimizer, Revenue Integrity and the Market Intelligence solution.
The Sabre Travel Marketplace is accessible to more than 425,000 Sabre-connected travel agents globally.
"Renewing and strengthening our distribution and technology partnership with Sabre enables Alaska Airlines to extend our brand, enhance our merchandising capabilities and offer guests more options in a competitive environment," said Shane Tackett, Alaska Airlines’ SVP of revenue management and e-commerce.
Wade Jones, president, Sabre Travel Network said: "This new long-term agreement was the result of collaboration and focus on our common objectives of strengthening operations and driving efficiency through innovative technology."
