United Kingdom
United States
Asia Pacific
‘Almost 15.5m to book in peaks period’
An estimated 15.44 million people intend to book holidays between the end of Christmas and February.
Nine per cent of those were expected to have been purchased during the first week after Christmas.
The findings from Sainsbury’s Bank research reveals that consumers intend to spend around £677 per person on holidays with 19% intending to spend over £1,000 per person.
People in London and the Midlands are the keenest to book a holiday in the New Year peak booking period, where 36% respectively are planning to do this by February.
Only 28% of people in the South of England plan to book early, the lowest recording in the country (see table).
London 36%
Midlands 36%
North West 35%
East Anglia 34%
North East 33%
Scotland 30%
Yorkshire 29%
South 28%
Wales/West 28%
(source: Sainsbury’s Bank)
Report by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations