Amadeus has bought US-based hotel and events IT company, Newmarket International, for $500m.
The deal will be completed by the end of March 2014 and is in line with Amadeus’ strategy of diversification into new business areas.
The move significantly strengthens its presence in the hotel IT market, adding established customer relationships of around 22,000 unique properties to Amadeus’ existing hotel portfolio.
Amadeus president and chief executive Luis Maroto said: "This important and strategic acquisition will strengthen Amadeus’ position in the hotel IT sector, bringing important expertise and key customer relationships to the company that will accelerate our move into this key market."
Newmarket president and chief executive Jeff Hiscox said: "We have built a profitable and successful business that is the undisputed leader in our market segment and by joining Amadeus we have the ideal platform to take that success to the next level and extend our leadership in hotel IT solutions".
Newmarket is based in Portsmouth, New Hampshire.
It will be operated as a stand-alone business within Amadeus’ Global Hotel Group.
