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Amadeus gets SMART for £68million
Amadeus has taken full ownership of SMART, its National Marketing Company (NMC) for Scandinavia, Latvia and Lithuania.
It previously had a 5% shareholding in the company, but has bought the remaining 95% from SAS Group for £68million.
The deal is subject to regulatory approval, but is expected to be completed by the end of next month. SMART will then trade as Amadeus Scandinavia in what is the GDS firm’s fifth largest market.
Amadeus executive vice president commercial David Jones said: “SMART operates in a region of great strategic importance for Amadeus. We have a clear policy of supporting travel agents, within the travel distribution chain, so full ownership of SMART is a very logical step for us. We also look forward to continuing our close working relationship with the SAS Group.”
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