United Kingdom
United States
Asia Pacific
Amadeus gets SMART for £68million
Amadeus has taken full ownership of SMART, its National Marketing Company (NMC) for Scandinavia, Latvia and Lithuania.
It previously had a 5% shareholding in the company, but has bought the remaining 95% from SAS Group for £68million.
The deal is subject to regulatory approval, but is expected to be completed by the end of next month. SMART will then trade as Amadeus Scandinavia in what is the GDS firm’s fifth largest market.
Amadeus executive vice president commercial David Jones said: “SMART operates in a region of great strategic importance for Amadeus. We have a clear policy of supporting travel agents, within the travel distribution chain, so full ownership of SMART is a very logical step for us. We also look forward to continuing our close working relationship with the SAS Group.”
Related News Stories:
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled