Amadeus has reported a 7.5% rise in hotel bookings during 2007.
The technology and distribution provider said it now has 77,000 hotels listed in its system, an increase of nearly 30% in two years.
The average stay booked through Amadeus has increased to two nights.
Amadeus Hospitality Business Group managing director Antoine Medawar said: “Growth in emerging markets represents two big opportunities for our hotel partners: attracting guests from these new markets or opening properties in them.
“Our technology solutions, born and bred in a multi-cultural environment, help hotels make the most of both these opportunities. And now is the ideal time for hotels to invest in solutions which keep cost down and revenue high, as global demand for hotel rooms outstrips supply.â€
Amadeus also said half of hotel bookings come from a different country from the hotel which is being booked, claiming this reflects a global growth in international guests.
By Bev Fearis
