Ambassador Cruise Line has been censured by the UK advertising watchdog.
The Advertising Standards Authority upheld a complaint about a ‘Set Sail & Save’ offer with 30% off for second guests promoted earlier this year.
The cruise line acknowledged a Norwegian Fjords cruise should not have been included in the offer.
It put it down to an ‘administrative error.’
“The 30% Off campaign was reviewed and approved internally in December 2024, and the Norwegian Fjord cruise was originally scheduled to be included in the promotion,” Ambassador said.
“However, following an internal review, the fares for that particular cruise were reduced, so the cruise should have been removed from the campaign.”
“As soon as the error was identified and reviewed internally, the cruise was removed from the promotion.”
The cruise line says it conducted an internal and updated its pricing policy.
The ASA said: “We acknowledged Ambassador Cruises’ response that the cruise had been erroneously included in the promotion and welcomed their action to correct the error.”
“We concluded that the ad was likely to mislead.”
