American Affair has sealed a new partnership with Brand USA.
The partnership will see a series of joint activities over the coming months.
The first phase of the partnership is a travel agents’ campaign.
It is designed to highlight the USA’s diversity as a holiday destination, with a special emphasis on multi-state itineraries.
The campaign will feature various agent training opportunities and new marketing assets.
Throughout July, American Affair is offering a new travel agent incentive, allowing partners to earn up to £150 Love2Shop e-vouchers for every American Affair booking.
An exclusive travel agent event is also being planned with Brand USA to take place later in the year.
Nick Talbot, Head of Marketing at American Affair, said: “We’re delighted to partner with Brand USA, marking the beginning of an exciting chapter in American Affair’s growth journey.”
“Our collaboration holds immense promise and we’re confident we can collectively paint a compelling portrait of the USA.”
