American Airlines has announced that it has launched a lawsuit against Google Inc. for selling search words involving its name.
The claim is the latest in a string of cases filed worldwide by businesses that argue Google’s pay-per-click ad system, its main source of revenue, is used unfairly by competitors to grab business.
The Internet search firm has prevailed in at least two similar U.S. cases, including a lawsuit brought by auto insurer GEICO.
The American Airlines lawsuit, filed Thursday in Texas, accuses Google of violating trademark laws with its practice of selling terms such as “American Airlines” or “AA.com” to other companies for advertising.
Report by The Mole
