VisitBritain is to join with American Express to market Britain as a tourist destination.
The deal gives VisitBritain and its partners the ability to reach millions of Amex card members around the world with offers and travel information.
Amex is the latest company to enter a partnership with VisitBritain and contribute towards the £100million marketing programme.
It has created UK Inspiration, an online portal providing exclusive offers and insider knowledge from some of UK’s most influential fashion, food, entertainment and travel bloggers.
VisitBritain will contribute up-to-date destination content, images, and blogs for the site.
VisitBritain and Amex will promote the partnership via joint marketing, public relations, social media and the use of Amex foreign exchange outlets.
