American Express Travel says summer travel bookings are up compared to last year, despite the fact costs are also increasing.
A survey of almost 300 travel counselors found 45% reported better sales so far while 67% said the cost of travel is rising.
Travel counselors said price rises in flight tickets and hotel stays was the main reason, yet 35% of agents also said customers are choosing to spend more on additional services such as excursions.
Laura Fink, vice president of American Express Travel said there has been a pent up demand for summer vacations after a crippling winter.
Travelers are also putting a higher value on added perks and upgrades rather than making decisions purely based on price.
The survey found that the average trip duration is 10 days.
All-inclusive beach vacations remain most popular with 43% heading off for sun, sea and sand, while 34% of customers are choosing destinations with cultural attractions.
Almost a third of customers are booking cruises, the survey reported.
