AmEx travel survey shows strong demand for summer vacations

Tuesday, 14 May, 2014 0

American Express Travel says summer travel bookings are up compared to last year, despite the fact costs are also increasing.

A survey of almost 300 travel counselors found 45% reported better sales so far while 67% said the cost of travel is rising.

Travel counselors said price rises in flight tickets and hotel stays was the main reason, yet 35% of agents also said customers are choosing to spend more on additional services such as excursions.

Laura Fink, vice president of American Express Travel said there has been a pent up demand for summer vacations after a crippling winter.

Travelers are also putting a higher value on added perks and upgrades rather than making decisions purely based on price.

The survey found that the average trip duration is 10 days.

All-inclusive beach vacations remain most popular with 43% heading off for sun, sea and sand, while 34% of customers are choosing destinations with cultural attractions.

Almost a third of customers are booking cruises, the survey reported.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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