United Kingdom
United States
Asia Pacific
AMResorts announces new brand Reflect Resorts & Spas
AMResorts has officially unveiled its newest brand, Reflect Resorts & Spas.
Reflect becomes the seventh brand in the portfolio and is the result of a co-branding partnership with hotelier Grupo Santa Fe.
Three hotels formerly operating under the Krystal Grand brand are now open under the Reflect Resorts & Spas flag.
It celebrated the launch of Reflect Krystal Grand Cancun at the recent Cancun Travel Mart.
The three resorts have a combined 1,329 rooms and include properties in Los Cabos and Nuevo Vallarta as well as Cancun.
Grupo Santa Fe will continue to own and operate the hotels, while AMResorts is responsible for brand management, sales and marketing.
Reflect Resorts & Spas is positioning itself as a family-friendly brand with the tagline ‘vibrant vacations for the spirited traveler.’
It will operate the unlimited-luxury model offering unlimited beverages, 24-hour room and concierge services and inclusive taxes and gratuities.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Paterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Dozens of bodies recovered from DC river after midair collision
JetBlue scraps London Gatwick flights
Quake warning in Santorini after hundreds of tremors
Trump Admin vows to end cruise tax loophole
Another BA emergency slide mishap