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AMResorts launches loyalty partnership with Choice Hotels
All-inclusive operator AMResorts has teamed up with Choice Hotels International in a strategic loyalty alliance.
Under the agreement, Choice Privileges loyalty members will be able to earn and redeem points at AMResorts’ properties.
AMResorts brands include Zoetry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect, and Sunscape Resorts & Spas, located across Mexico, the Caribbean and Central America.
By the end of 2019 Choice Privileges members will be able to earn and redeem points at more than 50 AMResorts properties.
“Our initiative with AMResorts will offer our 40 million Choice Privileges loyalty members the opportunity to earn and redeem points at a portfolio of world-class resorts in desirable destinations,” said Pat Pacious, president and chief executive officer, Choice Hotels.
“Choice is well-positioned to deliver business to AMResorts through our award-winning global reservation system and distribution platform, which drives more than $9 billion in revenue.”
The tie-up will add about 25,000 upscale rooms to the Choice Hotels’ network.
“We look forward to working with Choice to connect more people to their dream getaways,” said Gonzalo del Peon, president of AMResorts.
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