The Association of National Tourist Office Representatives in the UK aims to raise awareness through a new website.
A promotional campaign using the strap line ‘Meet the World at ANTOR.com’ is being used.
The organisation is to push the information and services available from tourist boards for prospective travellers, the media and travel trade.
ANTOR will also seek to collate ongoing statistics and figures from its membership base, to create studies on new trends and key issues facing the travel sector.
Chairman Tracey Poggio said: “Between our members we carry a lot of valuable information and experience.
“It’s now the right time for us collectively to inform our various audiences of the services and information we can provide.â€
by Phil Davies
