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Apartments Abroad adopts dot.com branding
Apartments Abroad is to trade under the apartmentsabroad.com brand to reflect a move towards online business.
The revamp of the accommodation-only specialist’s brand identity is designed to update the company’s image and highlight the dominance of online transactions.
The firm claims that online transactions now account for 84 per cent of its business, up from just 30 per cent less than two years ago.
The company has introduced a new logo to replace its previous identity under which it has traded since being founded in 1991. The new logo is accompanied by a corporate strapline – “the holiday accommodation specialists” – to highlight the growing diversity of the company’s product portfolio which covers more than 16,000 apartments, villas and hotels worldwide.
Managing director Ian Thirlwall said: “We are very much a technologically driven online business, a fact which was not reflected by our old brand identity. The new look offers modern visual appeal whilst the addition of the .com suffix underlines our position as a leading online wholesaler.”
The new brand identity follows apartmentsabroad.com’s move into dynamic packaging last month with the launch of the Travelhawk system offering a high-speed simultaneous search facility across the company’s accommodation portfolio and fares from over 50 airlines.
Report by Phil Davies
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