“Culinary Tourism” is a new travel trend attracting people who want to explore food and drink as well as destination options.
“Culinary tourism is an emerging concept and builds on the idea that visitors can experience other cultures through food and beverage,” said the National Restaurant Association.
Culinary tourists often seek out local and regional specialties during their travels and even choose their destinations because of well-known restaurants.
The US’s 900,000 restaurants are starting to build on the trend by promoting concepts and menus specifically for travelers and tourists.
The restaurant association says dining out is one of the most popular tourist activities when first reaching a destination.
Travelers and visitors account for about one third of sales at fine dining restaurants and 20% at family and casual restaurants, according to the association.
Even fast food has a presence in the market, with 15% of sales to tourists.
Restaurants traditionally are at their busiest this month.
Report by David Wilkening
